A team working through a brief in daylight
Customers
For the brands AI is now recommending — or leaving out
Besaid is the team that gets brands seen — and recommended — in AI answers, end to end: we measure, we fix, we prove it. This is how we define a good outcome, and what one looks like.
Who we serve
Any brand a buyer now discovers by asking an AI first — agencies, institutions, professional firms, clinics, software. We went deepest first in international education; the outcome definition below is the same wherever the shortlist forms.
See how we do this for international education →- Agencies & consultancieswhere the shortlist is won or lost
- Institutions & programshigh-stakes choices researched for months
- Cross-border brandsseen across languages and engines
01Measure
How we measure success
A visibility number only means something against a baseline, on the questions that actually convert, with the sample size that backs it. We hold our own work to four tests.
- Baselinea fixed, replayable T001
- Questions that convertcategory, not your own name02
- Honest attributioncorrelation called correlation03
- Board-ready evidenceverbatim, both sides, sealed04
Baseline before we touch anything
We sample your visibility across engines and markets first, and store it verbatim. Every later claim of improvement is measured against a fixed, replayable starting point — not a memory of how things used to look.
The questions that convert, not vanity keywords
Being recommended when a buyer asks 'which provider can we trust?' wins you pipeline — showing up for your own name does not. We track the questions that decide the shortlist, in the languages buyers ask them.
Attribution, shown honestly
You see exactly what we did, when we did it, and how AI answers changed afterwards. We show correlation and call it correlation — AI answers shift for many reasons, and we never claim credit the data can't back. Pretending otherwise is how this market lost its credibility.
Evidence your board will accept
The deliverable isn't a slide with a bigger number. It's the same question, same engine, replayed before and after — the AI's exact words on both sides, in a tamper-proof record leadership can quote with confidence. That is what survives scrutiny.
02Outcomes
What a good outcome looks like
The scenarios below are representative illustrations, not results from named clients. The numbers are drawn to be plausible for the categories shown; your baseline and trajectory will differ. As real engagements complete, we'll replace them with real before-and-after evidence.
Invisible when the question is asked in another language
A professional-services firm with strong Google rankings finds it is absent when buyers ask in their own language for a trustworthy advisor — the exact moment the shortlist forms.
Visibility θ · DeepSeek + Qwen
Named in ~6% of DeepSeek and Qwen answers (n=120 each); two competitors named first; the firm's own site never cited.
Within one measurement cycle, the firm goes from barely mentioned to named in nearly 1 in 3 AI answers — and its own website starts being quoted as a source.
barely mentioned → named in ~1 of 3
Confidently described with the wrong facts
A B2B software vendor is repeatedly summarized by AI with an outdated pricing tier and a feature that no longer ships — a hallucination that quietly steers buyers wrong.
Hallucination rate + sentiment
The stale facts appear in roughly a third of sampled answers; sentiment reads 'cautious' where sources conflict.
Once official facts are published where AI can find and trust them, the outdated claims fade from later answers — and AI's tone turns clearer.
cautious tone → positive tone
Out-shouted by aggregators and forums
A foundation program's own voice is missing from AI answers — engines cite ranking sites and forum threads instead, and the institution is listed last when listed at all. (Education — our deepest vertical.)
Owned-territory share + position
AI almost never quotes the program's own website; when the program appears at all, it sits near the bottom of the list.
As your own pages become the clearest, most authoritative source to cite, AI quotes them more often — and lists the program higher up the answer.
listed last → near the top
Evidence you can show your board
- An evidence pack your board or procurement team can verify line by line — not a black-box score
- The AI's exact words, before and after, in a tamper-proof record
- Every result tells you how many AI answers we checked — no cherry-picked wins
- Every engine measured side by side, in one report
